Fine art could be the most subjective commodity of all which implies the value of art as totally subjective. Consequently, there are factors that go into creating a value of an artist’s work beyond the cost of materials and the time it took to create it. They all center directly on making and influencing the perception of value within the eyes of the collector.
One factor is definite, it’s a lot more than a simple talent or ability. Let’s evaluate the factors that influence the value of an artist’s work of art.
There are plenty of art magazines and writers writing about art, having an internet and social networks, gone are the days when an art critic could break an artists career with a single article. Factor on the internet and the ability of today’s art collector, even the fan of creation to view a limitless variety of art from the artists throughout the world it’s now easy to understand why the art critics power has lessened over the past two decades. Today, there are more opportunities and strategies for an aspiring artist to be promoted to the art world and collectors despite having critics.
Gallerias and those art dealers are the primary marketing force within the art world. A successful galleria takes a pure selling skill to sell artworks on the list of wealthy clients. It is the same as nurturing an artist to the top of the market by creating a reputation to establish sales. That entails placing their artist’s works in the proper collections, in an appropriate group shows, and even in the right museums. While talent could be a crucial component, a premier galleria is also considered how marketable the artists work and the artist is.
Collectors are one of the most vital forces in the art world. Without collectors, there would be no gallerias and artists would be operating in graphic design studios or craft fairs. And still, collectors are less visible than the other major forces within the art economy. They are the economic engine that fuels the entire art world and it’s what they’re prepared to pay that sets the limit for what a creator will earn. When a collector becomes personalities, their choices of art will be the public statements of their interests.
Instead of living a creative life solitude in their studio, free from the trimmings of modern society, celebrity artists now hang with pop stars, fashion designers and varied media types. The most influential artists today are those who set their sights beyond the advancement of their own careers and use their status to increase their network within the art world’s institutions. Whether it’s giving back through advising on the boards of galleries, or serving on a charitable fundraising committee, or having a judging art contest. Accurately, the great modern artists use their reputation and their connections to other power players to have successful artworks.
As we witness the global expansion of additional newly built public museums and art centers along with the continuing expansion of the international biennials. Curators are the veritable gatekeepers to the best level of visibility and critical prestige. As such, they represent the ultimate role in art world fixers.
Today’s new curators also see themselves as creative agents having their own right and work in producing shows that emphasize their personal role in how art communicates. In fact, curators are artists in their own right as they are the authors of exhibitions and not just as facilitators.
It comes down to one primary driving force how effective the artist is promoted to all aspects of the art world. The gallerias and the artists are the primary promoters of the events. The more effectively they promote their artworks to the critics, the curators and the collectors, the greater the demand will be for their work and the higher the selling of their art will command.